With the amount of junk mail finding it's way to inboxes all over the world every day, it's important that your email first makes it to the receipt, and then when it does, catches the their attention amongst all the other emails sitting in the inbox.
The best way of reinforcing your brand to a customer who signed up to your newsletter is to present them with something they will recognise as being from you ... that is to say, the same look and feel as your website. This is where HTML email comes in.
HTML email allows you to send the iconography of your website direct to the inbox of your customers, we've all seen the professional adverts appear in our inboxes, and your business should be no different. The benefit of running your email campaigns through us is that we can provide you with read/receive metrics as well as designing your emails to look just like your website. We can also hook up your emails to analytics software, which will allow us to provide you with reports which will track your customers engagement with your website from the email, so you know which marketing strategies are most effective for drawing your customers to the website.